European iOS Users Feast on Meal Kits and Specialty Foods Apps in Q4 2020

The last quarter of 2020 witnessed interesting trends in the Delivered Meal Kits and Specialty Foods category on the iOS platform across Europe. Data from Sensor Tower provides a glimpse into the performance of the top applications in this sector.

Vivino: Buy the Right Wine saw its revenue peak mid-October at approximately $262K before settling down to $172K by the year's end. Downloads for the app spiked dramatically in December, reaching around 71K, a significant jump from the previous weeks which hovered around 26K to 27K. The app's weekly active users also surged in December, growing from about 346K to 450K.

HelloFresh: Meal Kit Delivery, while not generating revenue during this period, showed a decrease in downloads from 24K at the start of the quarter to approximately 20K at the end. The app's weekly active users peaked in early October at over 327K but dipped to around 322K by the close of December.

Gousto experienced fluctuating download numbers, starting the quarter with around 3.6K and ending with a spike to 4.8K. Active users for Gousto were relatively stable, beginning with around 21K and ending the quarter at approximately 22K.

Quitoque, le panier à cuisiner showed a decline in downloads from 1.7K in late September to just over 800 by the year's end. Active user data for this app was not available for the period.

Lastly, Marley Spoon had a modest but consistent user base with weekly active users starting at 4.6K and ending at around 5.1K. Downloads saw a slight increase from 988 to 1.2K by the end of December.

For more detailed insights and data, Sensor Tower's comprehensive app intelligence platforms can provide further analysis on the performance and trends of apps across various sectors and regions.